Socio-cultural Factors Influencing Adolescent Girls’ Body Image

A Paper Presented at the 3rd Research Convention at SCE. 
Theme: Gender and Education
Abstract

Adolescence is associated with an increased concern for body image. Past studies have shown that body image concern is more in girls than boys which suggests that adolescent girls are more likely to be dissatisfied with their body than boys. Body image is influenced by many factors. This study aimed to explore the influence of socio-cultural factors-media, parents and peers on Samtse Higher Secondary School girls’ body image; and to determine the most influential factor among the three. The study also sought to find the level of body satisfaction of Samtse Higher Secondary School girls. A survey was conducted with 150 girls of the school. The data was analyzed using descriptive statistics, paired samples t-test and regression analysis. The results suggested that media and peers had significantly dominant influence on girls’ body image than parents. It was also found that most girls (50.6%) were dissatisfied with their body which was further confirmed by the significant difference (p-0.000) between girls’ perceived actual body image and ideal body image. The study recommended media literacy programs for both parents and adolescents to deal with the social and cultural pressures to conform to unrealistic body ideals. The study also recommended teachers and school counselor to conduct psycho-educational initiatives in the school such as body image sessions and group discussions to teach students to accept and appreciate their body as they are and to decrease their preoccupation with appearance. 

KEY WORDS: Adolescent girls, Body image, Sociocultural factors, Media, Parents,